Video productions can sell, motivate, entertain and more. And in the rise of modern communications, one way video has been used now more than ever is to explain. Explainer video production can be used to detail simple messages, or even complex data or processes in a way viewers can easily digest. Here are a few of the reasons an explainer may be just the thing you need.
THEY ARE EDUTAINMENT
Let’s get real, the history of educational videos hasn’t been great…From cringe worthy Sex Ed videos in school, to groan inducing HR videos at work, we’ve all seen our fair share of duds. Explainers give us an opportunity to buck that trend and produce something that is educational while also being entertaining. When done properly they can tell stories, empower decisions, and inform future behavior and actions.
THEY GET TO THE POINT
Your audience doesn’t have unlimited time and even more importantly, they don’t have unlimited attention. Explainers are a powerful way to get messages out quickly…Less runtime means more attention, and if you can say something in less time, the viewer has a higher chance of retaining what was said.
THEY PRESENT A STRONG BRAND OPPORTUNITY
A well produced explainer video can be a strong brand example that will entertain and become a foundation of your company’s larger brand. Whether the brand comes first, or the video comes first, it can be an opportunity to strengthen your brand to audiences through thoughtful design.
THEY GO PLACES PEOPLE AND STANDARD VIDEO CANNOT
In heavy industry especially, there are a lot of places people simply can’t go because of safety, ease of access, cost, or whatever reason. An animated explainer can open up views into places that are otherwise unseeable. It can give a guided tour inside dangerous locales so people can understand what is happening better, without putting themselves at risk.
Explainers have opened up a world of opportunities to educate audiences while entertaining them at the same time. It is a powerful tool in every company’s arsenal and one worth exploring.
Want to talk about how explainer videos can enhance the way you communicate? We’d love to hear from you!
“Documentary” is a heavy term. It brings visions of David Attenborough narrating over a long exploration of a heavy topic. Simply put, it is something you don’t watch on a whim lightly…You have to be in the mood. By contrast, a mini doc is much more approachable.