Creating new content for your social channels day in and day out can be a ton of work, especially if you are aiming for quality over quantity. This is where repurposing your video content can be extremely useful. It saves you time and money, reinforces your messaging, and may help you reach different audiences.
Video project management requires strategic thinking from pre-production to post-production. One thing we’ve learned over our many years in the video production industry is to be agile. It’s something we’ve incorporated into our day-to-day culture, into all projects and even into our personal lives for better overall communication.
It may not look like it at first glance, but testimonial videos are one of the best ways to market your brand. Word of mouth has always been a great way to encourage a person to try a new product or service. But with the help of video, now one person’s experience can influence hundreds or even thousands of others, with one video.
Training sets the stage for a long and productive career, develops new skills, and is key to employees’ safety and growth within your organization. Using training videos as part of your onboarding process, or continuing education with employees is a great way to insure you messaging is memorable and impactful.
Humans have an 8-second attention span, and younger generations are increasingly getting shorter with a preference for visual content. Which means your video content needs to be more engaging than ever. We’ve been creating videos in Calgary for a while… 25 years to be exact. And in all that time we picked up some tips and tricks on how you can ensure your video content is awesome.
When you know you want to create a corporate video, it’s easy to want to jump the gun and get right to shooting. After all, video content can greatly impact your brand and increase your sales. So getting it done quicker may seem like a no-brainer, but can actually be a big mistake that can cost you time and money. When it comes to making video, it’s very important to make sure you lay the groundwork before you hit the REC button, here’s why...
Integrating more video in your corporate communications strategy can be a game changer for your company. A great first step we recommend to all of our clients is to do a video integration audit. It can provide valuable insights into your audiences and provides you a road map for video integration at all levels with your company. It will also help you produce more engaging content with more effective processes.
Bill Gates originally said that “content is king”, however, now it’s clear that the king of content is video. Video is everywhere, and we don’t see it going anywhere, anytime soon. In fact, the average person is predicted to spend 100 minutes per day watching online videos. So if you aren’t utilizing video already, here are 5 reasons why it should be ruling your marketing strategy in 2022 and beyond
Video is an excellent way to communicate and connect with all different types of people across the globe. Whether you need to reach audiences internally or externally, video can be extremely valuable for your brand. After all, video isn’t just trending anymore, it’s the new norm. So here are 6 types of videos that can help boost your business.
If you’re new to the world of video production, choosing a production company may feel intimidating. Afterall, just because a company refers to themselves as a “production company” it doesn’t ensure you will end up with a great video.
There's a lot that goes on behind the scenes in the world of video production. Understanding a few basics such as who everyone on a video production team is and exactly what their role is may give you a little confidence boost as well as help you understand the inner workings of the production process.