When you know you want to create a corporate video, it’s easy to want to jump the gun and get right to shooting. After all, video content can greatly impact your brand and increase your sales. So getting it done quicker may seem like a no-brainer, but can actually be a big mistake that can cost you time and money. When it comes to making video, it’s very important to make sure you lay the groundwork before you hit the REC button, here’s why...
Integrating more video in your corporate communications strategy can be a game changer for your company. A great first step we recommend to all of our clients is to do a video integration audit. It can provide valuable insights into your audiences and provides you a road map for video integration at all levels with your company. It will also help you produce more engaging content with more effective processes.
Bill Gates originally said that “content is king”, however, now it’s clear that the king of content is video. Video is everywhere, and we don’t see it going anywhere, anytime soon. In fact, the average person is predicted to spend 100 minutes per day watching online videos. So if you aren’t utilizing video already, here are 5 reasons why it should be ruling your marketing strategy in 2022 and beyond
Video is an excellent way to communicate and connect with all different types of people across the globe. Whether you need to reach audiences internally or externally, video can be extremely valuable for your brand. After all, video isn’t just trending anymore, it’s the new norm. So here are 6 types of videos that can help boost your business.
Have you ever been curious about what really goes into creating videos and the stages of video production? Here’s your chance to take a peek behind the curtain.
If you’re new to the world of video production, choosing a production company may feel intimidating. Afterall, just because a company refers to themselves as a “production company” it doesn’t ensure you will end up with a great video.
There's a lot that goes on behind the scenes in the world of video production. Understanding a few basics such as who everyone on a video production team is and exactly what their role is may give you a little confidence boost as well as help you understand the inner workings of the production process.
When you think of animated video your first thought might be your favorite childhood Disney movie… don’t worry… you’re not alone. Personally, I was a huge fan of Finding Nemo.
The start of a new year means eating a littler better, setting new goals to crush, and to start thinking about how you can leverage video marketing, communications, and training in 2022.
Just because you can upload an iPhone video to YouTube, doesn’t always mean you should. Sure, there are some cases where this absolutely makes sense and can save you time and money.
“Documentary” is a heavy term. It brings visions of David Attenborough narrating over a long exploration of a heavy topic. Simply put, it is something you don’t watch on a whim lightly…You have to be in the mood. By contrast, a mini doc is much more approachable.
Video productions can sell, motivate, entertain and more. And in the rise of modern communications, one way video has been used now more than ever is to explain.
Most marketers and communicators are all acutely aware of the power video and its ability to attract, hold, and influence viewers. But why is that? Why does video have a more powerful role than ever in the lives of the average your audiences? Let's explore a few reasons.
