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The Importance of Pre-Production for Corporate Videos

The Importance of Pre-Production for Corporate Videos

When you know you want to create a corporate video, it’s easy to want to jump the gun and get right to shooting. After all, video content can greatly impact your brand and increase your sales. So getting it done quicker may seem like a no-brainer, but can actually be a big mistake that can cost you time and money. When it comes to making video, it’s very important to make sure you lay the groundwork before you hit the REC button, here’s why...
Corporate Video Integration Strategy Tips

Corporate Video Integration Strategy Tips

Integrating more video in your corporate communications strategy can be a game changer for your company. A great first step we recommend to all of our clients is to do a video integration audit. It can provide valuable insights into your audiences and provides you a road map for video integration at all levels with your company. It will also help you produce more engaging content with more effective processes.
Why Video is King of Content

Why Video is King of Content

March 30, 2022
Bill Gates originally said that “content is king”, however, now it’s clear that the king of content is video. Video is everywhere, and we don’t see it going anywhere, anytime soon. In fact, the average person is predicted to spend 100 minutes per day watching online videos. So if you aren’t utilizing video already, here are 5 reasons why it should be ruling your marketing strategy in 2022 and beyond
6 Helpful Types of Videos for Businesses

6 Helpful Types of Videos for Businesses

March 14, 2022
Video is an excellent way to communicate and connect with all different types of people across the globe. Whether you need to reach audiences internally or externally, video can be extremely valuable for your brand. After all, video isn’t just trending anymore, it’s the new norm. So here are 6 types of videos that can help boost your business.
What are the Stages of Video Production?

What are the Stages of Video Production?

February 28, 2022
Have you ever been curious about what really goes into creating videos and the stages of video production? Here’s your chance to take a peek behind the curtain.
What to Consider when Hiring a Video Production Company in Calgary

What to Consider when Hiring a Video Production Company in Calgary

February 10, 2022
If you’re new to the world of video production, choosing a production company may feel intimidating. Afterall, just because a company refers to themselves as a “production company” it doesn’t ensure you will end up with a great video.
Who’s Who in the Video Production Zoo?

Who’s Who in the Video Production Zoo?

January 13, 2022
There's a lot that goes on behind the scenes in the world of video production. Understanding a few basics such as who everyone on a video production team is and exactly what their role is may give you a little confidence boost as well as help you understand the inner workings of the production process.
5 Reasons to Use Animation Production Services

5 Reasons to Use Animation Production Services

December 13, 2021
When you think of animated video your first thought might be your favorite childhood Disney movie… don’t worry… you’re not alone. Personally, I was a huge fan of Finding Nemo.
Video Integration Planning for 2022

Video Integration Planning for 2022

December 8, 2021
The start of a new year means eating a littler better, setting new goals to crush, and to start thinking about how you can leverage video marketing, communications, and training in 2022.
Hiring YouTube Production Companies VS DIY Video Production

Hiring YouTube Production Companies VS DIY Video Production

December 8, 2021
Just because you can upload an iPhone video to YouTube, doesn’t always mean you should. Sure, there are some cases where this absolutely makes sense and can save you time and money.
Unlock the Power of a Mini Doc

Unlock the Power of a Mini Doc

October 13, 2021
“Documentary” is a heavy term. It brings visions of David Attenborough narrating over a long exploration of a heavy topic. Simply put, it is something you don’t watch on a whim lightly…You have to be in the mood. By contrast, a mini doc is much more approachable.
An Explainer Video…Just What You Need!

An Explainer Video…Just What You Need!

September 30, 2021
Video productions can sell, motivate, entertain and more. And in the rise of modern communications, one way video has been used now more than ever is to explain.
Why Does Your Audience Prefer Video?

Why Does Your Audience Prefer Video?

September 27, 2021
Most marketers and communicators are all acutely aware of the power video and its ability to attract, hold, and influence viewers. But why is that? Why does video have a more powerful role than ever in the lives of the average your audiences? Let's explore a few reasons.