Colour in Video Production: Emotion and Strategic Colour Choice

V Blog
September 25, 2023

Colour psychology explores how different colours evoke emotions and influence perceptions. When used strategically, colour choices in video production can have a
profound impact on your audience. Here are some of the ways colour choice can influence your next video.

Green: Growth and Harmony
The colour of nature.  It is often associated with growth, harmony, and freshness. It's an ideal choice when your video's message involves sustainability, wellness, or a
connection to the environment. Green can create a soothing and balanced atmosphere.

Red: Passion and Excitement
Red commands attention. It's associated with passion, energy, and excitement. When used in your videos, red can create a sense of urgency and intensity. It's an
excellent choice for highlighting key points or capturing the viewer's focus. However, be cautious not to overuse it, as too much red can be overwhelming.

Purple: Creativity and Luxury
Purple is a colour often associated with creativity, luxury, and sophistication. It can add an element of elegance and uniqueness to your videos. When your brand or
message revolves around creativity or luxury products, purple can be a compelling choice.

Blue: Trust and Calm
Blue is a colour often associated with trust, reliability, and calmness. It's a popular choice for corporate videos, as it conveys professionalism and competence. When
you want to instill a sense of trust in your brand or message, using blue as a dominant colour can be highly effective.

Black: Elegance and Authority
Black is a colour that exudes elegance, authority, and power. It's often used to create a sense of sophistication and exclusivity. When you want your video to
convey a strong and authoritative message, incorporating black into the design can be highly effective.  It also creates a more serious deep emotional look and feel.

Yellow: Happiness and Optimism
Yellow is the colour of sunshine and is linked to happiness, positivity, and optimism. When you want to convey a cheerful and uplifting message, incorporating yellow
into your video can help create a sense of joy. However, use it sparingly, as too much yellow can be overwhelming.

White: Purity and Simplicity
White is a colour associated with purity, simplicity, and cleanliness. It's a popular choice for minimalist designs and can create a sense of clarity and transparency in
your videos. White backgrounds, for example, can make text and graphics stand out.

Orange: Energy and Enthusiasm
Orange is a colour that radiates energy, enthusiasm, and warmth. It's an excellent choice when you want to convey a friendly and approachable message. Orange can
create a sense of excitement and playfulness in your videos.

Using Colour Psychology in Video Production:

Your Brand: Align colour choices with your identity and message. Colours should reflect not only brand standards, but your values and personality as

Audience: Understand your target audience and their preferences. Different demographics may have varying reactions to colours.

Consistency: Maintain consistency across your video productions, it helps reinforce your brand's identity.

Test and Iterate: Don't be afraid to test different combinations and gather feedback. Video production is an art, and experimentation can lead to
powerful results.

Looking for the right colours to maximize your next video?  Drop us a line at V, and we'll find the right mix that will influence your viewers and communicate your brand.

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