Most marketers and communicators are all acutely aware of the power video and its ability to attract, hold, and influence viewers. But why is that? Why does video have a more powerful role than ever in the lives of the average your audiences? Let's explore a few reasons.
THEY RESPECT PEOPLE'S TIME
Time is the one thing we can't get back and never have enough of. And your audience knows this. They also know that a video will tell the same story in less time, giving them back that precious resource.
So when producing video, ask if your video can say more with less, if yes, then do it!
THEY RESPECT THE VIEWER'S SOPHISTICATION
If you are under the age of 40, you have likely been consuming video multiple ways for most of your life, and believe it or not, that makes you a sophisticated video viewer. You know video, you know the difference between good and bad video, you like video, you want video. That is why YouTube is so popular.
So ask yourself if a there’s any opportunities within your organization to replace traditional communications with video. Your audiences will thank you!
THEY TELL A MORE COMPLETE STORY
This flies in the face of the first point, but sometimes, you want to hear a more complete story. You want to experience it and be immersed. You want to feel, see, hear, and relate to the subjects and form a deeper connection. Video can create this connection with something that you may otherwise have no interest in.
Ask if a video can tell a story that will connect with your audience on an emotional level.
There are many more reasons why video has and will continue to be the fastest growing medium for information consumption in the world. Youtube, Tik Tok, Facebook, IGTV and many many more content platforms have all incorporated or based their whole model around video and the trend looks to continue. It’s time you start to think about how you can get on board and develop content your audience will want to consume.
Want to talk about how video can enhance the way you communicate? We’d love to her from you!
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