When you think of animated video your first thought might be your favorite childhood Disney movie… don’t worry… you’re not alone. Personally, I was a huge fan of Finding Nemo. Love that little orange fish’s determination. But today we’re not talking about Disney films or cartoons, but rather how you can utilize animation production services as part of your corporate communications plan.
Animated videos are increasing in popularity and being used by all types of businesses and brands more than ever before. Here’s why -
1 - They are Engaging.
Whether it’s the childhood nostalgia or the effortless way they tell a story, animated videos can quickly grab your viewer’s attention and keep it. In a world full of messages constantly bombarding us, it’s important to stand out from the crowd and have your audience’s attention so you can then connect with them, and ultimately inspire them to act.
2 - They Help Simplify Complex Ideas.
Animation is a great way to convey technical and complex ideas or messages in the form of a short story. They are very effective in explaining step by step process in a fun and simple way,
which allows your audience to have a better understanding of your products and services in just a matter of minutes.
3 - They Bring Concepts to Life.
Animated video allows you to bring any concept to life, no matter how abstract the idea. This gives you the ability to let your imagine run wild and your creative juices to flow freely. In the world of animation, anything is possible.
4 - They Are Cost Effective.
Traditional video production requires a longer list of expenses, as you require equipment, crew, talent, locations, props, and so on. On the other hand, with animated video production, you will require a much smaller team, making the entire processes more straightforward and at a lower price point.
5 - They Make Updating Content Easy.
Change is inevitable, this we know. But animated video rolls with the punches. The content in your video can easily be updated without the hassle or additional cost of reshoots.
Long story short, using animation production services as part of your communications plan is a great way to connect with your customers, showcase your originally and creativity and always stay current in the ever changing world of technology.