Video is an excellent way to communicate and connect with all different types of people across the globe. Whether you need to reach audiences internally or externally, video can be extremely valuable for your brand. After all, video isn’t just trending anymore, it’s the new norm.
So here are 6 types of videos that can help boost your business:
Company profile videos showcase who you are and what you do. They are great for sharing your company’s purpose, what types of customers and clients you cater to, and the problems you can solve. Profile videos are usually short, in the 2-3 minute range, which enables you to let your audience know what you’re all about quickly, while you still have their full attention.
Promotional videos can range from commercials or advertisements to product launches. They are informational videos that can introduce your brand to your audience or explain a particular product or service.
Talking head videos, are videos where a person is on camera, talking directly to the camera. They are simple, cost effective and engaging as it helps the audience feels like they are being spoken to directly. These types of videos are commonly used for interview style videos and executive message videos.
Corporate training videos combine audio and supporting visual content to train employees, educate them on new policies, or bring best practices to light.
Explainer videos are short online marketing videos that explain your company’s product or services. They can break down complex ideas into simple, easy to understand concepts. Animated explainer videos are very popular, but live-action or whiteboard explainer videos are also very common. No matter the type, they are extremely effective.
A mini doc is a bite sized, lighter take on the documentary that viewers can take in without having to commit much time or mental energy. What this all leads to is a video production that's an easily digestible and powerful tool to draw in and capture audiences’ attention, and ultimately to entertain them and win fans for your brand.
No matter the type of video you need, our team at V Strategies can help you create videos that will elevate your brand and connect you with your target audience.