The modern corporate communications environment has a growing need for video. And while some of that video will always fall on the expertise of video agencies, some will also make more sense to produce in house. Creating these in house videos successfully requires careful planning and execution. And so, here are 10 tips will help you achieve a polished and effective corporate video.
Set Clear Objectives:
Before you start filming, define the purpose of your video. Are you aiming to inform, educate, entertain, or persuade? And to what end/action? This is your guide for everything to follow.
Know Your Audience:
Consider preferences, interests, and needs of your viewers. An engaging video speaks directly to its viewers, addressing their concerns and resonating with their values.
Craft a Compelling Script / Story Outline:
A concise and engaging script/story outline keeps viewers hooked from beginning to end. List and identify key points, create a conversational/natural narrative flow, and incorporate clear calls to action.
Storyboard or Describe Your Vision:
Storyboards or simple written direction visually maps out scenes and shots. It helps ensure a coherent visual narrative and allows you to anticipate any potential challenges or adjustments before filming.
Choose the Right Location:
The location sets the tone for your video. Whether your office, a site, or a studio, it's critical to select a backdrop that complements your message. Ensuring good lighting, minimal background noise, and a clutter-free environment is also key.
Use Quality Equipment:
Quality matters. Professional cameras, microphones, and lighting equipment will capture crisper visuals and clearer audio that will enhance viewer engagement.
Capture B-Roll (Stock) Footage:
B-roll (stock) footage adds depth and context to your video. Capture shots that showcase your workplace, products, or services in action. B-roll complements your main content and keeps the visual experience dynamic. It also visually should support the story you are sharing.
Proper lighting is essential for a polished look. Use natural light when possible or use lighting equipment for consistent and flattering illumination. Avoid harsh shadows and overexposure.
Optimize Sound Quality:
Poor audio quality can undermine even the best visuals. Use external microphones to capture clear and clean sound. Minimize background noise and ensure dialogue is audible.
Editing and Post-Production:
The editing stage refines your video's visual and auditory elements. Trim unnecessary segments, add graphics or text overlays, and fine-tune the pacing. A well-edited video is cohesive and engaging.
Remember, a successful corporate video aligns with your brand identity, communicates your message effectively, and leaves a lasting impression on your audience. Whether you're tackling the production in-house or partnering with a professional video production company like V, these tips will help you create a corporate video that resonates with your viewers and achieves your goals.
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