There's a lot that goes on behind the scenes in the world of video production. Understanding a few basics such as who everyone on a video production team is and exactly what their role is may give you a little confidence boost as well as help you understand the inner workings of the production process.
“Documentary” is a heavy term. It brings visions of David Attenborough narrating over a long exploration of a heavy topic. Simply put, it is something you don’t watch on a whim lightly…You have to be in the mood. By contrast, a mini doc is much more approachable.
Most marketers and communicators are all acutely aware of the power video and its ability to attract, hold, and influence viewers. But why is that? Why does video have a more powerful role than ever in the lives of the average your audiences? Let's explore a few reasons.